The start of a new chapter.
Our legacy is built on designing and producing technical garments that enhance athletic performance in Nordic climates. We have kindred climates and share kindred sporting cultures with Canada. We embrace the challenges and celebrate the rewards of pushing the limits in dynamic climates. Our products are developed to inspire and encourage the desire to stay outside longer, train harder, and escape further in all four seasons.
We are high-performance textile innovators with a passion for sports and a commitment to design and performance. We build tools for sports achievement that inspire and enable athletic progress for world champions and everyday heroes. Whether at the Olympics, at home, in the woods, at the gym, or in the streets, we always aim for optimal performance. Just like you, our functional sportswear is made for movement.
Our Core Values
We celebrate perseverance and the drive for constant improvement. We are dedicated to the creation of long-lasting designs, the implementation of sustainable processes, and the thorough development of product ideas from start to finish.
We are shaped by our Swedish heritage and the dynamic forces of Nordic lands and Nordic environments. In these lands of ever-changing conditions, quality and functionality are not a unique selling proposition, they are a necessity.
We inspire people to move, explore, and connect with their inner athlete, on their own or together with others. Our products and stories stimulate the senses and instinctively create room for spontaneous and lasting movement.
We are driven to pioneer the field of advanced functional and forward-looking sports clothing. We share and develop our expertise with athletes and partners to create fertile grounds where function, style, and comfort are taken to the highest level.