At a first glance, cycling seems quite simple and straightforward. Just push the pedals and make the bike roll in the desired direction. Underneath the surface, however, pulsates something totally different. The unique diversity. The many ways and whys of cycling.
Whether getting on a road bike for the first time or chasing the podium has been a lifelong focus, we are all still just riding a bike. Some are looking for speed, others are relishing the freedom. And we all have scared the crap out of ourselves on a bike. But we keep going. Faster, higher or longer. Waiting for the burn to build in the legs and the breathing to get rhythmic. But none of that matters if you are wet, cold and uncomfortable. That is why our goal for over 25 years is to make some of the fastest, most comfortable and quick drying cycling styles for world champions and everyday heroes.