Garments for the extreme

Our journey with the world's best athletes.

The road to success is rarely a straight one. It’s a journey that moves back and forth to the deepest of places, where true grit roams and focus rules. 

Through our Collaboration with Olympic and world champions, this trying journey has become our own.

Along that journey, we share both the joy of victory and the aggravation of defeat.

We embrace the losses and the victories, the workouts, the dreams, the sweat, the pouring rain, the boiling sun, and all the conditions that nature and life throw at us. We take all that and aim for a place where no one has gone before.

This is the journey we have chosen.

Team Sunweb

This upcoming season, two powerhouses are coming together for our most exciting collaboration. Driven by innovation and cutting-edge performance, Craft and Team Sunweb are destined to take the world by storm. With legs and minds that never give up, and team spirit in a league of its own. Let’s roll.

Team Ski Sweden

The Swedish cross-country skiers are among the best in the world and have been hugely successful since the turn of the millennium. From Olympic and world championship medals in the early 2000s to even more gold medals and podium places in the biggest races of the last decade. Our collaboration with the team has led to success in the tracks as well as the development of the world's best clothing for cross-country skiing.

BMC VIFIT Triathlon Team

BMC-Vifit Triathlon Team powered by Uplace was established in 2008 and is now one of the leading international triathlon projects. We provide the athletes on BMC-Vifit Triathlon Team with all their clothing requirements, while the team plays a major part in our R&D process for the development of new cutting-edge sportswear.

Hammarby IF

Hammarby IF is one of Scandinavia's hardest-working football clubs. Several players, as well as people within the club’s organization, contributed to the development of garments with maximum function and a design that expresses Hammarby's true soul.

Charlotte Kalla

We are proud to say that we have worked together with cross-country skier Charlotte Kalla since the early days of her elite career. During this period we have witnessed a junior world champion blossom into a full-grown superstar with a knack for awe-inspiring skiing.