Craft Sportswear North America is a wholly owned subsidiary of the New Wave Group, a Swedish company that operates in the Corporate Promotions, Sports & Leisure and Gifts & Home Furnishings markets.

The Company engine runs on growth, but with sustainability as it's navigator

Torsten Jansson President and CEO | New Wave Group

Craft has implemented a number of sustainable initiatives on a product level in past seasons,  and our ambition for the future is even higher. The goal of our five-year plan is to take full responsibility for the entire value chain.

  • All garments will be fully or partially made from fabric that contains at least 50% recycled post-consumer polyester/polyamide or solution-dyed yarns to save water and reduce chemicals used in the dying process.
  • All labels, hangtags and packaging will be made of recycled and recyclable material.
  • All new footwear will feature sustainable materials. For example, knitted or woven uppers made from recycled polyester or solution-dyed yarns or recycled rubber outsoles.
  • All polybags used for packing the garments will be made from biodegradable plastic.

We are members of the Business Social Compliance Initiative (BSCI).

We are members of the Clean Shipping Network. 

We aim to leave as few footprints on earth as possible. 

We avoid using unnecessary additives in our materials. 

We focus on building quality long-lasting products.