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About Us

We inspire and enable athletic progress for world champions and everyday heroes.

We are high-performance textile innovators with a passion for sports and a commitment to design and performance. We build tools for sports achievement that inspire and enable athletic progress for world champions and everyday heroes. Whether at the Olympics, at home, in the woods, at the gym, or in the streets, we always aim for optimal performance. Just like you, our functional sportswear is made for movement.


Persistent Mindset

We celebrate perseverance and the drive for constant improvement. We are dedicated to the creation of long-lasting designs, the implementation of sustainable processes, and the thorough development of product ideas from start to finish.


Nordic Roots

We are shaped by our Swedish heritage and the dynamic forces of Nordic lands and Nordic environments. In these lands of ever-changing conditions, quality and functionality are not a unique selling proposition, they are a necessity.


Inspiring Movement

We inspire people to move, explore, and connect with their inner athlete, on their own or together with others.  Our products and stories stimulate the senses and instinctively create room for spontaneous and lasting movement.


Innovative Experience

We are driven to pioneer the field of advanced functional and forward-looking sports clothing. We share and develop our expertise with athletes and partners to create fertile grounds where function, style, and comfort are taken to the highest level.

Our Essence

For us, life is movement and we are determined to enhance the sports experience for every type of athlete, from the everyday heroes to the world champions. We inspire and enable athletes to explore, to push their limits and to build confidence during any season and in any weather.