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Privacy Policy


We are deeply committed to transparency in the collection, utilization, and disclosure of personal information.

This policy is designed to ensure the safeguarding of our customers' personal information and to outline how Craft Sportswear Canada collects, utilizes, communicates, stores, disposes of, or otherwise manages this data. Furthermore, it aims to provide our customers and interested parties with insights into how Craft Sportswear Canada processes their personal information. This policy also encompasses the handling of personal information gathered by Craft Sportswear Canada through technological means.

Applicable Laws

This policy complies with the laws set out in the Personal Information Protection and Electronic Documents Act (PIPEDA) at the federal level and Law 25 supervised by the Commission d'accès à l'information in Quebec.

For residents of the State of California, this privacy policy aims to comply with the California Consumer Privacy Act (CCPA). If there are inconsistencies between this document and the CCPA, state law will apply. If discrepancies are identified, we will modify our policy to comply with the relevant law.

What Information Do We Collect and How Do We Collect It?

Personal information can, on its own or in combination with other information, directly or indirectly identify you, such as your name, mailing address, email address, phone number, Internet Protocol (IP) address used to connect your computer to the Internet, or any other similar identifier; billing and account information, as well as any other identifier we may use to contact you. If we process your personal information, it will be for the following reasons:

To facilitate a purchase, return, or exchange;

For transactions, we collect your card details and, for online purchases, your billing and shipping addresses, phone number, and email. Optional information, such as your date of birth, may be used for special offers.

For returns or exchanges, we may ask for your name, address, and phone number for administrative and fraud prevention purposes.

When you create an account on our site;

We collect information such as your name, email address, phone number, mailing address, preferred language, purchase history, username, and password. This data helps us manage your account optimally and maintain our database. Rest assured that this information will remain strictly confidential.

During the purchase of a gift card;

We collect the recipient's name and email address, along with a personalized message, to send on your behalf.

In your interactions with our customer service;

We may gather your email address, phone number, and the content of your correspondence to ensure seamless communication.

To support our marketing initiatives;

When you subscribe to receive our newsletter, we collect specific information, such as your name, email, or mailing address. You can specify preferences, including product categories of interest, language, and birth month, to receive tailored content.

We will send you messages only with your consent. You can opt out of our promotional communications at any time by clicking the "Unsubscribe" button in our emails.

If you participate in contests, special offers, or surveys with us:

We may request your name, address, phone number, and email. This data helps us manage your participation and gain deeper insights into our customers. When you register for a contest, promotion, or survey, we might seek your permission to receive commercial information from Auclair or its business partners in the future. To revoke your consent for these communications, please contact us or use the "Unsubscribe" option in our emails.

When you apply for a job;

We may collect personal information, including your name, email address, phone number, and details found in your CV and cover letter. This data enables us to handle your application and engage with you on related matters. This information is retained solely during the recruitment period. With your explicit consent, we may retain it for longer periods to consider your profile for future opportunities. If you become a part of our team, this information becomes part of your professional record.

When you visit our website – Use of cookies

We employ cookies to gather specific technical information during your visits automatically. This data includes your IP address, device identifier, details about your operating system, browser, the website that directed you to ours, and your behaviour on our site.

Categories of cookies used on our site:

• Essential cookies are crucial for our site's proper functioning and cannot be disabled. They activate in response to certain actions you take, such as language and currency selection, login sessions, and privacy preferences. These cookies help us provide tailored content. Although you can configure your browser to reject these cookies, doing so may affect our site's performance.

• Performance cookies assist us in gathering aggregate data on site traffic and identifying visitor origins. This information guides us in customizing content, analyzing browsing trends, evaluating the effectiveness of our advertising campaigns, and enhancing the overall user experience.

• Marketing and advertising partners implement marketing and retargeting cookies to understand your interests and subsequently present you with ads tailored to your preferences.

• Functional cookies enhance our site by offering additional features and personalized settings.

It's important to note that cookie usage doesn't allow for the extraction of personal data from internet users; it maintains their anonymity.

Users can configure their browsers to reject cookies. In such cases, the personalized experience may not apply, but users can still access content, depending on the site's customization.

How to disable cookies in your browser

Most browsers enable users to configure cookie acceptance and preferences. These settings are typically found in the "Options" or "Preferences" menu of the browser. 

Cookie configuration instructions for major browsers: 

Chrome: Settings -> Show advanced options -> Privacy -> Content settings. For more information, refer to Google's support or the browser's Help.

Firefox: Tools -> Options -> Configuration -> History -> Custom Configuration. For more information, refer to Mozilla's support or the browser's Help.

Internet Explorer: Tools -> Internet Options -> Privacy -> Configuration. For more information, refer to Microsoft's support or the browser's Help.

Safari: Preferences -> Security. For more information, refer to Apple's support or the browser's Help.

Information We Collect About You Through Third Parties and Their Use of Browsing Cookies.

We may share your personal information with third parties providing services on our behalf. These services encompass payment management, website hosting, email sending, contest and promotion organization, and the evaluation of the effectiveness of our advertising campaigns.

Craft Sportswear Canada is committed to delivering an optimal digital experience to its users. In this regard, we have integrated advanced analytical tools to better understand and address the needs and behaviors of our visitors.

Google Analytics: Craft Sportswear Canada uses Google Analytics, a
service provided by Google, Inc., to analyze the traffic and usage trends on
our website. This tool uses cookies, which are text files placed on your
computer, to collect anonymous information about how visitors use our site. This
data, which includes information such as the number of site visits, pages
viewed, and session duration, is transmitted and stored by Google on servers
located in the United States. Google may also transfer this information to
third parties if required by law or if these third parties process the data on
behalf of Google. If you prefer not to share this information with Google
Analytics, you can install a browser add-on to disable data collection. For more information on disabling Google Analytics and
its privacy policy click here

Google Signal: As part of our advanced analytics strategy, we have
also integrated Google Signal. For Google users who have enabled ad
personalization, Google Signal allows tracking of user interactions on
different devices associated with their Google account. This multi-device
capability provides valuable insights into user behaviour, allowing us to
refine our marketing strategies and deliver more relevant and targeted ads. If
you wish to limit the scope of Google Signal, you have the option to manage or
delete your data. For more information on Google Signal and how to
manage your preferences, click here.

Google Ads: Craft Sportswear Canada uses Google Ads, a service
offered by Google, to display ads tailored to your interests using data we
share with Google. Through Google Ads, we are able to use certain information
about you, such as your email address, to reach you through Google's
advertising network.

Tracking Pixels: Craft Sportswear Canada uses tracking pixels
associated with various social media and advertising platforms, including
Pinterest, Facebook, LinkedIn, Microsoft Advertising. These pixels help us
better understand the effectiveness of our ads and personalize them to better
suit your interests. Although the information we collect is anonymous, these
platforms may link this data to your user account and use it for their own
advertising campaigns.

Crazy Egg: Craft Sportswear Canada uses Crazy Egg, an external
service dedicated to optimizing the user experience, provided by Crazy Egg. This
tool may use cookies to collect and store information as part of our marketing
initiatives, including improving website content. For more information on how
Crazy egg manages privacy, click here.

Please be aware that each third-party service provider mentioned in this policy has its own privacy policy. We are not responsible for the content or practices of these policies.

How do we use your personal information?

• To manage your orders, product requests, services, or information.

• To maintain your active account and track its activity.

• To adjust and update your preferences based on your shopping choices on our site.

• To handle returns and process refunds.

• To assist you with comments, questions, or complaints.

• To conduct surveys to improve our services.

• With your consent, to publish your comments and reviews online to enhance and improve our product range.

• To process your job applications.

• To assess and optimize the effectiveness of our website and marketing campaigns.

• To offer web content tailored to your preferences.

• To detect and prevent fraud and errors.

• To promote and market our products and services.

• To inform you of our events, promotions, and surveys.

• With your consent, when necessary, to suggest and offer other products and services. You can unsubscribe from our promotional emails at any time by clicking the "Unsubscribe" link at the bottom of the email.

• To comply with our legal obligations.

Who do we share your personal information with and why?

In the course of our operations, we may share some of your personal information with entities within our group, partners acting on our instructions, or when the law justifies or requires it. We do not sell or rent your information to third parties.

We work with third-party suppliers to manage certain aspects of our business, including the management of personal information. When working with these suppliers, we establish contractual measures to ensure that your information is processed in accordance with this policy and applicable laws. For example, your information may be shared with third parties responsible for online order management, payments, deliveries, customer service, etc.

For online orders, we only collect essential information to process the order and payment. This information is shared with companies specializing in delivery and payment processing.

To ensure the delivery of emails, we only collect essential information to send you relevant communications, such as order confirmations, updates, and newsletters.

Other disclosures

We are committed not to share your data with other third parties, except in the following cases: 

1. If the law requires it

2. If it is required for any legal proceedings

3. To prove or protect our legal rights

How do we ensure the protection of your personal information?

Craft Sportswear Canada is firmly committed to protecting the confidentiality of your personal information. To do so, we have implemented robust security measures tailored to the sensitivity of the information you entrust to us. Here's how we ensure the security of your data:

Secure transmission: When you transmit information to us, it is sent through a secure server. We use advanced SSL technology to encrypt this data during the ordering process. This means that sensitive information, such as your credit card number or your contact details, is transformed into a complex code before being sent from your computer. This information is decrypted by our systems only when it reaches us, ensuring its integrity and confidentiality.

Access controls: We have implemented strict organizational procedures. Access to your personal information is limited to a small group of Craft Sportswear Canada professionals who need this data to serve you. Access is based on specific needs and is strictly controlled.

Fraud prevention: We are aware of the risks of online fraud. That's why we have adopted industry-standard authentication procedures. These measures ensure the security of your information when you make purchases on our site.

It is also essential to remind you of your role in protecting your information. If you have been assigned a password or have chosen one to access certain parts of our site, be sure to keep it confidential. When using a public or shared computer, be sure to log out after each session. And, of course, never share your password.

How long do we retain your personal information?

Unless legally or regulatory obligated to have a minimum/maximum retention period, Auclair will only retain your personal information for as long as necessary to achieve the purposes for which it was collected. Afterward, personal information will be securely and confidentially destroyed.

Regarding Children

If you are under 14, you are welcome to browse our website, but you cannot make purchases, become a registered user, or use services that require personal information.

Our site is not intended for children, and we do not knowingly collect personal data from individuals under the age of 14. This policy is intended to protect children.

If you register and we discover that you are under 14, we will delete your registration information and inform you by email. If you are under 14 and wish to make a purchase, please ask one of your parents to place the order on your behalf.

What are your rights regarding your personal information?

Craft Sportswear Canada is committed to ensuring that the personal information we hold and use is accurate, complete, and up-to-date to provide our services optimally. Here is an overview of the rights you have regarding the personal information we collect and process:

Access. You can access the personal information we hold about you and request a copy. You also have the right to know what type of information we collect. If, for any reason, we cannot give you access to your data, we will explain.

Rectification. If you find that information about you is inaccurate, outdated, or incomplete, you can request us to rectify it. You can also update your information directly on our website or by contacting our customer service.

Withdrawal. You have the option to withdraw your consent regarding the collection or use of your personal information by Craft Sportswear Canada at any time. If you no longer wish to receive our marketing communications, you can unsubscribe via the link at the bottom of our emails.

Deletion. You can request us to erase your personal information unless we are required to retain it for legal reasons or to provide requested services.

Portability. You have the right to obtain your personal information in a structured and commonly used format. If technically feasible, we can also transfer this data to another entity at your request.

To exercise any of these rights, please contact us at We commit to responding to your request within 30 days. If, for any reason, we cannot fulfill your request, we will provide an explanation. We may ask you to provide identification to verify your identity before you can exercise your rights.

Contact us

Feel free to contact us using the information below for the following reasons: if you have questions or comments regarding this privacy policy, if you wish to exercise any of your rights regarding your personal information, or if you have concerns about how we handle your data.

If you are not satisfied with our response, you have the right to lodge a complaint with the data protection authority in your country.

Privacy Officer

Nicolas Soulière-Girardeau
Chief Executive Officer
2315 Rue Cohen, Saint-Laurent, QC H4R 2N7
By phone: (514) 345-0135 ext. 0216
By email:

Official Version
The French version of these personal information privacy terms is the official version and takes precedence over the translated English version.

Updates to Our Policy
We may make changes to this privacy policy based on legal requirements and our internal practices. Any major changes will be indicated on our website.