Finding Balance Between Motherhood and High-Level Sport
People often ask Geneviève Asselin how she manages to do it all — motherhood, high-level sport, and a demanding career. The question implies that a choice must be made. That...
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From gravel paths to rugged trails — explore the collection made to go further.
Reengineered fit, fresh colours and performance built for the long ride.
People often ask Geneviève Asselin how she manages to do it all — motherhood, high-level sport, and a demanding career. The question implies that a choice must be made. That...
There is something deeply inspiring about athletes, their discipline, consistency, and drive to improve. Training sessions stack up, goals grow bigger, and limits are constantly tested.But through her work as...
When Performance Begins Before the Start Line For Alexis Cartier, performance isn’t measured solely by rankings or average wattage. It begins long before the start line, in the choices we...