Logistics: Choosing more sustainable routes.
At any given time, thousands of our garments are on their way to retailers and athletes all over the world. By sea, by land, but almost never by air.
Marie Nohlborg, Product Director
Craft KPIs
01: Reduce our emissions from air freight with 30% by
02: 2025 50% reduction in emissions from Craft cars by 2025
"Transporting by boat instead of by plane reduces carbon dioxide emissions 20-30 times."
Our stated goal is to minimize greenhouse gas emissions from our daily operations. To achieve this, we choose the most sustainable transportation method appropriate to the distance. Since air freight has a significantly larger carbon footprint compared to shipping by sea or rail, we work hard to prevent our containers from ever being airborne.
However, the most sustainable journey is often the shortest. That is why we are striving to reduce the need to send physical samples and produce more products closer to the market in the future. Today, we have production facilities on every continent, and our long-term ambition is to increase the proportion of local and regional manufacturing.
01 - Purpose
We design for the long term for a simple reason: The longer a product delivers what it promises, the lower its environmental impact.
02 - Design
We design for the long term for a simple reason: The longer a product delivers what it promises, the lower its environmental impact.
03 - Materials
A preferred material should not only be made to last. It should also be traceable and have a verifiable climate footprint.
04 - Production
Responsibly made for the way forward. Since 80% of a garment's environmental impact is generated in the production phase, focusing on the supply chain can yield big results.
05 - Packaging
Going beyond plastic. To minimize the long-term effects of everything that protects our products during their journey to our customers, we are making a conscious effort to transition to more sustainable packaging solutions and materials.
06 - Logistics
Choosing more sustainable paths. Our long-term goal is to minimize greenhouse gas emissions from our daily operations, to achieve the goal of 1.5°C global warming in line with the Paris Agreement.
