Purpose: Moving towards better health.
An active world is a healthy world. However, according to the WHO, almost 1.4 billion people, or 1 in 3 women and 1 in 4 men, are not active enough to maintain good health. Tackling inactivity is crucial to preventing health problems and improving the quality of life for many.
Our vision is to bring joy and new opportunities to athletes in their everyday lives through products that inspire perseverance. We strive to support everyone, from world champions to everyday heroes, regardless of age, gender or background. This commitment influences our business practices, as we promote diversity, equality and inclusion in all aspects, from product development to partnerships.
Erica Persson, Sustainability Manager, Craft Sportswear
CRAFT KPIs
01: Inspiring young athletes to an active lifestyle
02: Promote diversity, equality and inclusion in team and individual sports
03: Increase employee engagement and well-being
01 - Purpose
We design for the long term for a simple reason: The longer a product delivers what it promises, the lower its environmental impact.
02 - Design
We design for the long term for a simple reason: The longer a product delivers what it promises, the lower its environmental impact.
03 - Materials
A preferred material should not only be made to last. It should also be traceable and have a verifiable climate footprint.
04 - Production
Responsibly made for the way forward. Since 80% of a garment's environmental impact is generated in the production phase, focusing on the supply chain can yield big results.
05 - Packaging
Going beyond plastic. To minimize the long-term effects of everything that protects our products during their journey to our customers, we are making a conscious effort to transition to more sustainable packaging solutions and materials.
06 - Logistics
Choosing more sustainable paths. Our long-term goal is to minimize greenhouse gas emissions from our daily operations, to achieve the goal of 1.5°C global warming in line with the Paris Agreement.
