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Production: Responsibly manufactured for the way forward.

By 2030, our goal is to reduce carbon emissions from our total operations by 50% from the base year 2021. This means that it is very important to secure a supply chain that shares our vision and commitment to change.

Daniel Högling, Creative Director

Craft KPIs

01: Full traceability for all products by 2025 Tier 2 suppliers included in audit program by 2024

02: Main suppliers (Tier 1 and 2) using renewable energy by 2030

03: 100% renewable energy in our own operations by 2023

“We are working together to demand more from the entire production chain.”

Our purchasing offices are located in China, India, Vietnam and Bangladesh, close to suppliers, textile mills and production facilities across Asia. Daily contact with the supply chain makes it easier to ensure that our environmental guidelines, which are based on the UN Global Goals for Sustainability, are met by our suppliers. As a member of the amfori BSCI initiative, we also share reports and results with thousands of other affiliated companies and require each supplier to submit to third-party audits and on-site inspections. Our goal is for 100% of our suppliers to comply with our Code of Conduct and to be open to unannounced factory visits by independent observers at any time.

01 - Purpose

We design for the long term for a simple reason: The longer a product delivers what it promises, the lower its environmental impact.

02 - Design

We design for the long term for a simple reason: The longer a product delivers what it promises, the lower its environmental impact.

03 - Materials

A preferred material should not only be made to last. It should also be traceable and have a verifiable climate footprint.

04 - Production

Responsibly made for the way forward. Since 80% of a garment's environmental impact is generated in the production phase, focusing on the supply chain can yield big results.

05 - Packaging

Going beyond plastic. To minimize the long-term effects of everything that protects our products during their journey to our customers, we are making a conscious effort to transition to more sustainable packaging solutions and materials.

06 - Logistics

Choosing more sustainable paths. Our long-term goal is to minimize greenhouse gas emissions from our daily operations, to achieve the goal of 1.5°C global warming in line with the Paris Agreement.