Craft's KPIs for materials
01: All products made from more preferred materials and more sustainable production methods by 2027
02: Joint strategic plans with suppliers for responsible water and chemical management by 2024
03: Ongoing evaluation of new technologies and innovative fabrics
Supplier Mapping.
Going forward, our goal is to consolidate our supplier base and the materials we use. This is a process that takes time, as quality standards and certificates need to be met, tested and evaluated before final approval. In 2023, we continued our work to map and categorize the materials already in use, in order to create a deeper commitment to progress together with our largest suppliers. As a result, we have established climate roadmaps with our five largest fabric suppliers and 10 of our largest apparel manufacturers. Our ultimate goal is to create products that are circular by design. This means that our products should be designed so that they can be reused, repaired and, at the end of their life cycle, recycled into new materials or products. To achieve this, we focus on consolidating the materials we use, in particular by exploring the use of mono-materials. By minimizing the number of different fibers or materials in our products, we want to ensure that they are prepared for effective recycling once comprehensive recycling processes are in place.