01 DESIGN
MADE FOR THE LONG RUN.
Longevity is an integral part of our design process. Starting at the drawing board, the choices we make at the beginning of a product’s lifecycle not only shape how a garment looks, feels and performs. They also determine how long the garment will keep up with the athlete wearing it, and how it can be repurposed at the end of its natural lifespan.
- Malin Caron, Concept Designer
KPIs
"A Garment that stays in use twice as long reduces its carbon footprint by 49%."
Our apparel is designed to go the distance. Starting in 2022, we’ll introduce circular models that further extend their lifecycles. Like letting our customers hire the functionality they need when they need it, or pay their trusty training companions forward when it’s time to elevate their game.
* Source: Mistra Future Fashion, The Outlook Report 2019
