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At any given time, thousands of our garments are en route to retailers and athletes all over the world. By sea, by land, but almost never by air.

Meet Marie Nohlborg, Commercial Manager


Reduce our emissions from air freight with 30% by 2025

50% reduction in emissions from Craft cars by 2025

"Shipping by boat rather than air reduces CO2 emissions by 20-30 times."

Our stated goal is to minimize greenhouse gas emissions resulting from our daily operations. To achieve this, we select the most sustainable transportation method suited to the distance. As air freight carries a significantly larger carbon footprint compared to shipping by boat or by train, we are working diligently to keep our containers from ever getting airborne. For 2025, our goal is to reduce our emissions from air freight with 30% by 2025.

Today, the vast majority of our goods is shipped by boat. As a member of Clean Shipping Index, an initiative aiming to push carriers to use cleaner vessels, we are actively working to reduce the impact of shipping on the world’s oceans.

However, the most sustainable journey is often the shortest one. That’s why we strive towards reducing the need for shipping physical samples and producing more items closer to market in the future. Today, we have production facilities on all continents, and our long-term ambition is to increase the percentage of local and regional manufacture.

When it comes to our own mobility footprint, our goal is to reduce emissions from all Craft vehicles with 50% by 2025.