05 PACKAGING
WRAPPED WITH PURPOSE
Unlike our apparel, our packaging is not meant to last. To minimize the long-term effects of everything that protects our garments, shoes and accessories during the journey to our customers, we make a conscious effort to use more sustainable materials. This means that we work proactively to source recycled and recyclable materials for all packaging, for every product and in every market, to leave as minimal a trace as possible. Therefore, the paper used for the labels, boxes and tags that come with our garments are printed on 100% FSC®-certified paper, that’s sustainably sourced and has an audited trail from harvest to delivery.
Daniel Högling, Product & Marketing Director